Daily Report: Web Privacy Becomes a Business Imperative ...

Privacy is no longer just a regulatory headache, reports Somini Sengupta in Monday?s New York Times. Increasingly, Internet companies are pushing each other to prove to consumers that their data is safe and in their control.

In some instances, established companies are trying to gain market advantage by casting themselves as more privacy-friendly than their rivals. For example, Mozilla, an underdog in the browser market, suggested last week that it would allow its users to disable third-party tracking software altogether.

At the same time, Web platform companies are setting limits on other companies with which they do business. Last year, for instance, Apple began requiring applications in its operating system to get permission from users before tracking their location or peering into calendars and contacts stored on an iPhone. Also, a host of companies big and small are offering a variety of privacy tools like ways to encode Facebook posts and ways to secure personal data stored in the cloud.

During a panel at the RSA Conference, a security-focused industry gathering in San Francisco last week, Brendon Lynch, chief privacy officer at Microsoft, declared that companies like his had come to appreciate the ?market forces at play with privacy.?

?It?s not just privacy advocates and regulators pushing,? Mr. Lynch said. ?Increasingly, people are concerned more about privacy as technology intersects their life.?

Source: http://bits.blogs.nytimes.com/2013/03/04/daily-report-web-privacy-becomes-a-business-imperative/

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